SPECIALIZED BICYCLES - DESTINATION TRAIL VIDEO SERIES

Art direction and design for “Destination Trail” a Specialized web series that follows riders as they travel the globe hunting for the epic places to ride a mountain bike. For the visual direction, I chose an aged,
sepia style look and hand-done type treatments which best illustrated the vibe of the series. Partnering with
the digital team, I provided wireframes that were implemented across a variety of media. This included landing page, interactive location map, athlete profiles, photo slider, promoted product callouts and social aggregator.